Everyday I embrace the practice of iterative design. My body of work ranges across verticals and brands. I have experience designing and directing work pushing limits, enabling behaviors and making smiles—using new and existing technologies creating and codifying design patterns to solve business challenges—in Insurance, Financial Services, Entertainment, Consumer Package Goods, Retail, Food and Beverage, Entertainment and Pharmaceuticals.
Evidence based design should look good. Yummy in fact.
I use research to design systems, building on existing behaviors—not trying to change them. I work to better understand what a user needs, what features are required and design patterns to enable them to achieve their goals—applying heuristics and best practices, refining audiences, and work to address their needs across channels.
Work spanning an eternity, well, it spans multitudes
My work for clients include: HBO, Guardian, The American Dental Association, Arm & Hammer brands, Kraft/Heinz, Bagel Bites, ORE-IDA, UBS, TIAA, Mastercard, Zelis, Coxx, Anthem, BMS, Orencia, Sprycel, Lunesta, Latuda, CalPERS, Dollar General, Rite-Aid, Bevmo!, Humira, Plavix, IHOP, Applebee's, Dewars, Cuervo, Phillips, adidas, Coty brands, Sony Ericson, and the list goes on.
I love what I do
Helping my team and clients craft work that has impact is satisfying. And helping people manage new landscapes and better addressing their needs—it's rewarding.
I'm a craft person. Collaborating with a variety of tools and software platforms to concept and move work to market. I welcome mentoring my team and applying my learnings in my work. I've also been fortunate to have work recognized with awards.