Ben Weisman

I'm a design practitioner who reveals innovative ways to build compelling product & system designs—intersecting creativity with data & machine learning—employing usability & anthropological research—crafting designs that solve needs. Collaborating with a variety of tools & software platforms to concept & move work to market.

To design digital experiences & products that help people make decisions. With experience designing & directing teams, I look to enable behaviors & smiles in multiple verticals—Serving users & businesses—from Consumer Package Goods, Insurance Products, Financial Services, Entertainment, Retail, Food & Beverage, & Pharmaceuticals.

Evidence based design should look good. Yummy in fact.

I use research to design systems, building on existing behaviors—informing features & design patterns.

Work spanning a robust client list

My work for clients include: HBO, Guardian, The American Dental Association, Arm & Hammer brands, Kraft/Heinz, Metagenics, Bariatric Advantage, Bagel Bites, ORE-IDA, UBS, TIAA, Mastercard, Zelis, Coxx, Anthem, BMS, Orencia, Sprycel, Lunesta, Latuda, CalPERS, Dollar General, Rite-Aid, Bevmo!, Humira, Plavix, IHOP, Applebee's, Dewars, Cuervo, Phillips, adidas, Coty brands, Sony Ericson, and the list goes on.

I love what I do—you might too!

I've also been fortunate to have work recognized with awards.

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CREATIVE & TECHNICAL SKILLS TO GET THE JOB DONE — Cross Channel Visual & User Experience Design • System Design • Creative Direction • Talent Management • Branding • Design System & Style Guide Creation • Personas • Journey Mapping • Card Sorting • Feature Road Mapping • Task Analysis • User Research Analysis • Adobe Suite • Figma • Jira & Confluence • Usability Testing • Evolv.ai • Hotjar • Machine Learning • Microsoft Suite • Google Suite • Familiar with Headless Architecture, PIM & DAM • InVision • Understanding of HTML5, CSS, API’s, E-commerce, User Review & Social/Mobile Platforms, Content Management, Augmented Reality, IOT & SEO • Advertising & Video