In his awards speech he calls for all of us to not distinguish the creative from the rest of the team. It’s always refreshing. We’re all creative. Those who wear ties and those who wear no ties. We’re all creative.
Tags: creative, omma, big spaceship
Investigations into corruption are important. When it is involved in politics, it is still important. Just take the 5th, refuse to testify.
The news media seems to be not really coving alot of the issues around the politicians but more so doing character studies. I hope to see real investigations in the all 4 main politicians running for president and vice presidents respectively. But spin and large amounts of campaign dollars are pushing true research and exploration back. The goal appears to erase the reality from the cultural unconsciousness.
Tags: politics, election, palin, USA, investigation
Talent, finds you. You don’t find talent. They do this by word of mouth and reputation. Leadership is a task, not an identity or opportunity. Talent is driven, let then drive, you may need to give them a few lessons though. Let passionate people be passionate. You will retain talent be letting them do what they want.
Opening remarks by Rishad Tobaccowala, ceo dueno, cio publicis
To retain talent, encourage them to bench mark their value, they should be groomed to work to graduate to be so good, they are being offered jobs somewhere else. Retaining talent is an art in and of it’s self. You can coach talent and you can help them succeed better, and this creates word of mouth and reputation, and people will want to work with you.
How can you achieve all that you can.
-Do not live in other peoples minds. You should live in your mind. Don’t let what others think drive you. be true to yourself.
-At some stage you need to acknowledge that one day you will die. So do something you are passionate about, or time will slip by.
-You do not know where the line is until you cross it. All of us want to do something, but are stopped by something else, from your boss to your loved ones, to yourself. You control it.
Tags: omma, media, talent, all stars, drive
Moderator:
Josh Kirschner, CMO, Inform
Speakers:
Richard Frankel, President, Rocket Fuel Inc.
Tom Gerace, CEO, Gather, Inc.
Amish Jani, Managing Director, Firstmark Capital
Jeff Price, CEO, SI Digital
Mike Smith, SVP, General Manager, Forbes.com
How can you make your site properties and brands make revenue. How can social media be a rev gen model? These chaps are talking about it. Alot of talk ab out old skool RM insertions, and referencing lack of not really leveraging the social potential. Having a site for community and converting it into more than just a place.
Tags: MONETIZE, rich media, brand engagement, social, $$
There are many paths, and unfortunately, still to really handle large distribution u may need to place original conent in a larger platform environment, or build one, which takes a lot of time and talent. So: Hook up with a big publisher, and an indi situation.
Mike Hudack, CEO, blip.tv
Speakers:
Mark Brenner, Vice President- Business Development, Vignette Corporation
Jen Grogono, Chief Content Officer, ON Networks
Andy Plesser, Founder and Executive Producer, Beet TV
Ron Richards, Director of Marketing and Product Management, Revision3
Tim Shey, Co-Founder, Head of Network Development, Next New Networks
Build audiences. It’s not always scientific, and targets are made up. Metrics are important for online video. Custom players continue to be pushed and no cross network player has yet to evolve, and will it in the near future?
To stay sustainable may mean staying small, it’s easy to stay ahead of the curve and be cost effective.
Measure everything. Think of ads as content itself. It works great with video and film products, like movies, but not every product or brand makes an engaging viewer or user experience. But it could, it may depend on audience and placement, but it’s great when u track it. The audience is key. How it is understood and build and how they are engaging.
Programming is just as important. Not the code type, the content type. Content vs ads.
Be strategic about engagement and viewership. Go cross platform. Use existing channels and platforms too! Do a custom player, and podcasts and youtube video and a custom site. Find partnerships to place content. Have eexclusives.
Yet still, the metrics are not as strong as it could be. It’s also about how traffick is generated. And how the players are conceived.
If you have an audience now, it’s still, it’s about talent. We love character studies and good talent. We know what’s strong and what’s not. Quality and production is just as important to leveraging talent.
Marketing cost and getting users/viewers to discover can be costly. But pure viral is not free either any more. Attention economy is one way the panel is talking about the video consumers.
Have co-branding and collaboration on big sites. Ad vs content. A custom player can see 7 percent clickthrough. It’s a heck of a lot better than a banner ad placement, and this is really relevant to the idea of video posted onto blogs where users may encounter them. Content engagement is also more relevant than clickthrough. 4 minutes is a darn long time to engage. This is where one clear area of value can be identified for the right client as a path that can show some killer relevance.
Shoot original content. Make it a strong story.
Have a festival, make an event. Mobil hand set companies could really benfit from a event around their content, original content and sharing it. consume, share online, pump in some more content, and then have another event. The users/viewers are engaged, involved and have lasting experience.
Tags: video, omma, media post, original, content, make, audience
Moderator:
Gary Savoy, Digital Adverting Competency Lead, EMC Consulting
Speakers:
Dominic Bennett, VP-Engineering, Turn
Sean Muzzy, NEO @ Ogilvy
Alan Schanzer, Managing Partner, MEC Interaction
Robert Tas, CEO, Sportgenic
Omar Tawakol, Chief Executive Officer, BlueKai Inc.
How do you user behavriol targeting . What is the objective and how do I explain this to my client. Sean from Ogilvy says ,’the clients get it and even drive them for better results’. It’s a pre-planning process - so everyone understands.
They are talking about producing unique creative assets to properly achieve the contextual reach and this means more production time up front and more results. But it might also have a quick perishable shelf life, so this could lead to yet more creative production executions.
Accountability and technology will drive the way —
publishers say, ‘communication is a gateway’ relationship and get better at it.
Agencies say, ‘data, can u separate it from media? fine tune the target seperate from media, spe from where media is run’ - data transparency- scalability. network wide, multiple solutions, iab needs this, yada, but they should all get togeher and share basic common definitions. RFP rocess with lack of time, and qualtiy from both sides.
Tags: behaviroal, targeting, media, advertsiing, monetize, direct message, measurement, roi
It really is a small world. Can’t beleive the old skool crews I am running into here at OMMA today!
Tags: smallworld, social media, mobil
Chrom as a browser. Being worried about google. Is it scary. Is googies the reaper? Math as power? Behavior? Change? Either way browsers are really important to path attention to. From browser pluggins like cooliris to the new microsoft browsers, or googles or flock, by yahoo. Or as the panel discussion going on right now around the iphone apps. The iphone platform. Alot of talk today about the next social aggregation engine, what we all want, but what the current crews are blocking, and yeah, will people care, for real. Ning? kickapps? It’s about the individual? or is it about the subject. Profile a theme. wicked, as Chris Anderson says, it can be monetized, but yet –it’s got small user groups.
SPEAKERS:
Chris Anderson, Editor-in-Chief, Wired Magazine
Josh Quittner, Editor-at-Large Time, Inc.
And they are almost presenting a discussion after a few drinks as they speak…
Tags: omma, media, creative, strategy, advertising, new, browser
Moderator:
Gary Gannaway, CEO, WorldNow
Speakers:
Chris Allen, VP, Director of Video Innovation, Starcom
Mike Henry, SVP, Veoh
Eric Hadley, CMO, Heavy.com
Patrick Keane, Executive Vice President & Chief Marketing Officer, CBS Interactive
Rebecca Paoletti, Director, Video Strategy, Yahoo
How is video being handled, online? on tv? Culturally? Regionally? Where is the content original?
How will bandwidth capping by providers affect this panel discussion.
Where do people benfit from buying media for video and why does it need to be a paid placement.
What is the deal wih the big difference in budgets between tv video and online video?
THERE ARE REAL ISSUES ABOUT WHERE AD DOLLARS WILL COME FROM TO MAKE ONLINE VIDEO CONTENT-
Pushing small dollars will often deliver smaller content. The $ may have to come out of video content placement spends.
Media shops are scared by the shift. TV channels are concerned by the shift. Advertisers are still concerned on audience and quality and brand association.
What is a video standard and how can tv content be adopted? People are not interested in seeing that.
It’s still developing - creating new content and distributing it is only part, so is the experience.
Video syndication? User migration? Where to, content range. Who will have content & provide best experience for navigation? Partnerships? Economic incentives!
Discovery of content and navigation of video is still not there. Can search be a gateway? What would search look like?
Portability? How, where and can I believe my ears with ‘the in 5 years’ chatter? It’s hear now, it’s just not together in the Economic incentives!
It is about the aggregation, apps like cooliris, and flock as a browser are more in the direction than the portals are and if social networks and video portals don’t get past economic incentives, then someone or some collective will make a killer aggregator in a killer skin that brings the video together.
Tags: video, sharing, Video: Hyper-Distribution or Hype?, txt, content, discovery, platform
Case study on Nike, technology interaction on Mobile,
Moderator:
Catharine P. Taylor, Mediapost’s Social Media Insider
Speakers:
Riche Grantham, VP Invention, Sarkissian Mason
Patrick Sarkissian, President, Sarkissian Mason
Mahi De Silva, Co-Founder, Chairman and CEO, Frengo Corporation
Frengo branded presentation is being projected with Sarkissian.
The word penetration is being used alot and changing marketplace.
THE SECOND COMING
Strong use of audio once a user arrives at the page that lives at a url that alludes to social media:
nikemashuo.comsarkissianmason.com
Wyden kennedy came to the 2 groups to leverage the created content. And nike wants to do the first of it’s kind type of work. The PR ability of.
Re-mix a video commercial. Really relates to the execution I worked with Jason Garret and Jeremie Hilderbrand with Rob C, while at Deepfocus, but these thugs got it pimped. It’s the post creation process that has a interesting feeature, STF, and download, and can then repost to youtube—or send it to a phone. Now here is some mobil shiz.
It’s about down-ressing and getting out on a new platform that is akin to early data sharing like the late ’80’s bbs systems. So patients.
But still users engaged. Playing with content and owning it, user ownership.
And Flirtable app on facebook is also being addressed as a mobile app. And it has a great pic of a nice younglady hanging her boobs out. http://flirtable.com/ is not the apps url it’s on facebook silly.
References to http://icanhascheezburger.com/
Interface design becomes important as users congregate. What are the conditionals to consider. Behaviors in other cultures become of relevance.
Client base is also of relevance.
Timing of a campaign, 6 months, cost is still a factor, production and media as different costs?
Tags: omma, session, track session, mobil, nike, footwear
