It makes me think of the movie “Field of Dreams.” If you build it, they will come…..
Will making a widget get users?
Far from that. But if the widget is tied into a relevant experience and is bringing content a user would otherwise not encounter, have a hard time encountering, is fun, updates and provides exclusive content, and is tied into a larger message and easy to embed and share and is seeded in a lot of places——- then yeah, it could bring a field of dreams… or it could just get a few dedicated users that enable enough usage for a case study, which leads to a new widget release that is more relevant and delivers content and an experience that users feel connected to. For a period of time, till the next widget comes along……
Brands need to bring a sense of lasting value to a widget. Otherwise it my fizzle quickly, and could affect the Brand itself. Make it lasting, relevant and updated. Maybe even plan a phase of activity, and then end of a fun playful resolution.
Tags: widget, brand, lasting, UX