it might seem surprising, but a TRUSTe study finds almost 50 percent of users surveyed are uncomfortable with geo and behave targeting in ads and in delivering content. With advertisers getting more excited about behavioral targeting, they need to be smart about how the approach the topic with users and try not to scare them away.
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Being respectful to your customers is a great way to reach them. Don’t just serve them up something relevant, it might seem creepy. Make it part of your communication campaign and they might actually adopt it. Users like when things are easier and helpful; as long as it doesn’t appear to be creepy or a bit too much or a targeted experience- unless they are expecting it, or see it’s importance.
Tags: target, ad, advertising, user, privacy, geo-targeting, behavioral targeting, relevance