Does it plasticizes on it’s own? Is it a planned execution. Did a user see it, like it- post it?
via videosift.com
Dick in a box. IT’s funny. It was not planned viral video. Users just went nuts and posted and shared and viewed and now we have: Sarah Silvermen, with - dare I say, not as much Rhythm with I’m f*ckin Matt Damon. She gets Matt to co-sing and act in a playful take at her hubbie. It’s got legs, for sure.
But what is funnier is her hubbies response. He takes it to the next level. Oh smack. Celeb crew and more. Better editing, and more song. How does Jimmy call it: bling: Jimmy Kimmel is F@cking Ben Affleck Response to Matt & Sarah. Ok, get’s Matt’s longtime bud, Ben to go wack, and goes to the next level.
What’s interesting is how many people are into this. It’s the area where online video growth is just getting there. Celebs, sure, it’s funny, but it’s the users who make it pimped. Or the studio, or the user profile that a firm uses to communicate their message. Do they come off as a user? Or as a larger Org? There still is a user making the upload after all. The potential for such work is coming into it’s own. More funny work with multiple outlets and promotion form new and traditional ways is coming more and more. Some video just goes on it’s own. Others will and do get a push. Once the collective gets going, it’s pretty awesome to watch unfold, and see if it leads to more work to consume.