Branding a politician is part planning, part advertising, part luck and partly how the Media depicts. Can a planning shape the Branding, yeah. And so are users now. From facebook groups and fan pages to blogs and video content. The brand of a politician is very much so like a product.
How does gender affect a product. How does age affect a product. It could be a fine wine, or a rotted fruit. Does cultural perspective help define a political brand. Is it as simple as cereal box’s
Users will choose to purchase this product with a vote and without using their vote. Both have purchasing power.
Far from that. But if the widget is tied into a relevant experience and is bringing content a user would otherwise not encounter, have a hard time encountering, is fun, updates and provides exclusive content, and is tied into a larger message and easy to embed and share and is seeded in a lot of places——- then yeah, it could bring a field of dreams… or it could just get a few dedicated users that enable enough usage for a case study, which leads to a new widget release that is more relevant and delivers content and an experience that users feel connected to. For a period of time, till the next widget comes along……
Brands need to bring a sense of lasting value to a widget. Otherwise it my fizzle quickly, and could affect the Brand itself. Make it lasting, relevant and updated. Maybe even plan a phase of activity, and then end of a fun playful resolution.
it might seem surprising, but a TRUSTe study finds almost 50 percent of users surveyed are uncomfortable with geo and behave targeting in ads and in delivering content. With advertisers getting more excited about behavioral targeting, they need to be smart about how the approach the topic with users and try not to scare them away.
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Being respectful to your customers is a great way to reach them. Don’t just serve them up something relevant, it might seem creepy. Make it part of your communication campaign and they might actually adopt it. Users like when things are easier and helpful; as long as it doesn’t appear to be creepy or a bit too much or a targeted experience- unless they are expecting it, or see it’s importance.
China is a government. It is a nationality. It is a culture. IT is also a corporation. And it enforces it’s own corporate rules on employee technology usage.
The ability to use the internet to share information or “break news” is one area the corporation of China is paying close attention to when it comes to it’s employees.
The usage of discipline for not obeying the rules is also addressed with disciplinary action. Hostile take overs is part of the corporate industry, and China is wrapping up some loss ends in a recent acquisition.
Will peeps that know video reap the benefits of the new video crazy?? Or will a bunch of video-not-knows land a bunch of video work. make a mockery, and then the peeps that know video will take it over? It’s a possibility.
And ketchup, cars, and lodging all ride the video train and look for viewers to sit in their seats with them.
The video needs that are now emerging for online advertising can do with some thoughtful strategy and distribution plans. As more platforms are snatched up. the content is just as important as where it is and what the format is and how it ties to the other platforms and users who spend time there. Does the idea of exclusive content make as much sense for one video destination verse another? Are custom video for different demos a worth while investment. Can an ARG make a sweet bow-tie ribbon wrap and umbrella corp for the content that new and engaging video content can bring users? I think there is alot of potential here and that there are real neeeds to think about phases of content. Story building and the ways users can take ownership ad how Brands and products can be other than it’s present entity and be something else, a component of something else and more, and still itself. A Brand doesn’t need to rep itself as the ‘it’, but as a vehicle to or associated with an experience and to provide an association of wackiness or otherness that it is a component of.
As video continues to be pushed and consumed and produced, we will see alot of different executions that succeed, and are not much and others that are just wow.
Thank you guardian, for sharing Wellcome Image Awards. Some of which, are just wonderful fuel for the imagination.
Imagery that is presnet in the natural world, mostly at microscopic ans sub, sub, sub levels are revealed. YES.
These are reminiscent of some of the wonderful prints Quincy Neri made while we were at Alfred together. Retrospectively I believe, influenced, not completely, yet still, influenced by a drunken kiss we had, that soon saw me vomiting for sometime while in college. It was rough, and her prints revealed aspects of that mess. They are a great collection of prints. I’ll ad a photo of one she gave me soon!
I can’t help but think of some fantastic galactic landscape on some distant planet when looking at this image.
This image reminds me of a wall hanging shadow box, highlighting different objects in a similar motif.
Thanks Wellcome for this killer collection and thanks UK Guardian for highlighting them. They are truly inspirational!
What exactly did Google get with it’s purchase of Doubleclick? Almost immediately following the European approval, DC got eaten by googies. Yum.
Did the potential for Geo-targeting in one big social package get the goods? Did Goog’s just swallow a giant stuffed chicken? A tasty chicken. Did they gobble up DC to show Microsoft they got one more rung in the ladder? It could be perceived as such. But what Googies got is a more used service product distribution tool that is about to receive a redesigned interface and has a decent talent collection inhouse.
Having worked with All the players from Atlas and DC to Google. I am still surprised that the Microsoft AveA venture went as it did and the Google DC one has done the same. Now mind you. All parties involved have some wonderful people working for them and gaining them is a great asset, as are the DC held contracts with a number of creative shops, probably more vast than the ones Atlas holds and held. But let’s look at the products that the Venders have. And how the services they provide help balance the products out and how integrating a more formal Agency structure into the Umbrella of both Microsoft and Google, keep them on the Hot spot, which right now is Advertising online. What are some long term goals such acquisitions may hold and gosh darny, how could they end up being alot to manage.
A mouthful, but the landscape of ad implementation online is getting alot of attention as various aspects of industry, technology, brands, from politicians and news hounds to sexual deviants spend more time online and content takes a front seat… Ad insertions are growing and Advertisers are getting more crafty. Formats are changing and the landscape is changing as users direct the traffic to new places in social realms porn sites and bring content to their way of navigating. The more tools in your tool kit, the better you are equipt for longterm survival to spawn new generations of bubies. That’s what seems to be at the root.
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