Getty Images’ Rebecca Swift has an article on the bbc that gets into how just having a Green tone is not enough. To have no substance besides a fluffy, “I’m Green and good for the environment” just won’t cut it.
To be green means more than recycling, as cheesy and simple as it sounds, it’s using the cloth re-usable bags to buy goods at the store and supermarket. To have left of a “footprint” as it was. It’s also started to become clear to brands that it really has to be substance and thoughtfulness and “more in the messages” you as a green concerned consumer receive and do or do not respond to. Rebecca gets into it, but Commarts recently did as well over a few issues of it’s pubs.
How thoughtful and relevant and accessible is a brands “green” will continue to become more relevant, complex and require more and real substance.
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Tags: art, communications, green, environment, design, substance