Fractured Thoughts from Buckyben

Clickz has a new article recognizing Gigya’s ad model. I’ve long seen value in their product and ofr the correct widget, their ad network may be a good solution to seeding. It will be interesting to see some of the data from their next generation seedings. They’re def pushing the Advertiser model more, having worked with their product for sometime, the interface has shifted and a call out is present. It is one of the differences in the Clearspring model. Either way, widget tools and platforms have got big props recently, and the difference between the online cms both offer, with Clearsprings being more an automated process and Gigya more hands on Flash AS integration into the shell files themselves and Clearspring “wrapping the assets.” Both differ from one another and other competitors like Widgetbox has a stake in the widget craze as well. It will be very interested to see how clients see differences in the widget “partners”. I think a trend towards the groups who can deliver the most robust content and work with partners to achieve executions will be key. Where do open social and the google gadget fit into this craze? It’s all about content and delivery and who thinks to make it and how many people use it and where they encounter it, well, that’s the prize in some ways, and will the user take a copy for themselves?