Fractured Thoughts from Buckyben

much of why user experience { UX } is not tracking much above .03 % may be due to not providing the type of UX that users interact with and will willingly engage with in advertising. Why does the industry still go to the old model of 15sec animation, slowly deliver messaging, yada yada, menu comes up, and user is now not even there to see the menu load? Advertisers and agencies at large are going through the motions and not putting UX enough in the for front for interactive advertising and web interactivity at large. What is the next model then? Is it interface first, messaging second? Perhaps, but this is just a part of really listening to how users interact and working within that frame work, and not just going through the motions.