I create stories that cross channels, devices & technologies

I am a passionate leader, practitioner, and I blaze trails. I do this by continually creating compelling user centered experiences— applying my expertise & intersecting creativity with data driven content. I have a heritage in visual & interaction design, personalization, CRM, mobility, storytelling & branding. I've honed my skills at top shops including MRM//McCann, Deep Focus, Tribal DDB, iris & HBO.

I focus on the potential of ideas that deliver results & better outcomes

I solve problems across business verticals

HBO, Sony Ericsson, Arm & Hammer, Dollar General, Adidas, MGM, Miramax, AVIS, SONY, Sony Pictures, Church & Dwight, Nike, Hertz, Microsoft, Staples, Office Depot, COTY, Verizon FIOS, Nikon, HESS Toy Truck, New Jersey Lottery, Rite Aid, Rolaids, Maybelline

I work with my teams to ideate solutions. What is the organizing or Core idea? What are the key thoughts?

IHOP, Applebee's, Cuervo, Dewars, Russian Standard Vodka, Heinz, Bagel Bites, Ore-Ida, Weight Watchers Smart Ones, Classico, Vitamin Water, Bevmo!

Start with insights & transform them to digital screens, physical deliverables, Brand Identity, UXD, Design, & Copy.

Lunesta, Latuda, Sunovion, Orencia, BMS, Plavix, Humira, Brovana, Alvesco, Xopenex, Trajenta, Yervoy, Sprycel, First Response, Trojan, ETS, GRE, TOEFL, PRAXIS, TOEIC, the NRDC, Chase, Mastercard, US Army, TIAA, CalPERS, Guardian

I practice iterative process with my teams. Every execution helps refine the creative expression.

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