I strive for engaging solutions that enable social participation. Finding the most relevant User engagement & sharable objects.
I work with my teams to ideate solutions. What is the organizing or Core idea? What are the key thoughts?
Start with insights & transform them into representational forms. From digital screens to traditional deliverables, craftsmanship in UX, Design, Copy— I gain focus from them.
I practice iterative process with my teams. Every execution helps refine the creative & expression. From screens to devices, with multiple iterations planned— better outcomes can be delivered.
Understanding audiences and how that drives the shape of content is often at front of mind in my work. That's why I find User Experience principles central to my work. Studying the cultures, creating personas, designing use-cases, that are informed cultured presnetation layers.
Finding the key thoughts, that spark Ideas & Creativity are where focused inspiration is born. I love Creative Briefs. Having a strong understanding of the challenges ahead helps to refine the Creative Direction & the User needs, empowering more relevant experiences.