I shape experiences for brands & consumers. I am a passionate leader, practitioner, and I blaze trails. I do this by playing the role of equal parts Creative Director, Digital Strategist, & Experience Designer. I'm continually seeking out new & innovative ways to create compelling user centered experiences. I've honed my skills at top shops including MRM//McCann, Deep Focus, Tribal DDB, Ogilvy, iris & HBO.
I work with my teams to ideate solutions. What is the organizing or Core idea? What are the key thoughts?
Start with insights & transform them to digital screens, physical deliverables, Brand Identity, UXD, Design, & Copy.
I practice iterative process with my teams. Every execution helps refine the creative expression.