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Benjamin J. Weisman
@buckyben
Recent and Juicy Work For Review:
Interested in reviewing some killer work?
Shoot me an e-mail and I'll get you a password.
Request a Password >
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I have a passion for human evolution:
Here is a piece that looks at some of the stages
of evolution based on stone tool evidence.
Evolving Cosmology Project >
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What I do:
In my role at MRM Princeton, I play the role of equal parts Creative Director, Digital Strategist, Product Designer & Motion Theorist. I'm continually seeking out new & innovative ways to approach digital marketing in both physical & synthetic spaces. My work embodies a respect for, & a focus on, end-user needs, direct marketing, mobile & social media integration.
I love finding new creative ways to define experiences using emerging platforms & methods. It’s a part of what enables marketers to connect & collaborate with audiences. I'm hyper focused on producing work with my clients & teams to define these new authentic experiences around curated content & utility that really impact peoples lives.
I've honed my skills at top digital shops including Iris, Deep Focus, Tribal DDB, Ogilvy & HBO, — driven by entrepreneurial curiosity that has earned me a reputation as an industry 'trailblazer'. I can’t help but be fascinated by culture & tools. It’s part of our Human roots. It’s only natural that I’m drawn to digital social media tools & services. With keen proficiency, I work to help migrate users/consumers to new & pre-commoditized landscapes.
I have been lucky to have the opportunity to bringing Voice & Engagement to Brands like, adidas, Office Depot, COTY, HBO, Nike, SONY, Sony Ericsson, Vitamin Water, Hertz, AVIS, Applebee's, IHOP, Cuervo, Dewars, Russian Standard Vodka, ETS, GRE, TOEFL, PRAXIS, TOEIC & the NRDC. I have also been privileged to help drive Pharmaceutical Brands like, BMS, Sunovion, Orencia, Plavix, Lunesta, Humira, Brovana, Alvesco, Xopenex, & SPRYCEL.
I have 2 Daughters, am a News Hound & a Naturalist who finds inspiration in Humanities roots, & Science Fiction.
Management Style
My management style takes different approaches depending on the team and project. In some instances, I'm an enabler, allowing my teams to fulfill their roles and tasks autonomously. Other projects require more directly guided, focused performance work. I believe reassurance and encouragement as gateways to better work. Basically, I fluidly shift between four basic teaching styles depending on the team and work: Formal Authority, Demonstrator, Facilitator and Delegator.
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