I shape experiences for brands & consumers. I am a passionate leader, practitioner, and I blaze trails. I do this by continually creating compelling user centered experiences— applying my expertise & intersecting creativity with data driven content. I have a heritage in branding integrated campaigns, personalization, CRM, mobility & interaction design. I've honed my skills at top shops including MRM//McCann, Deep Focus, Tribal DDB, iris & HBO.
I work with my teams to ideate solutions. What is the organizing or Core idea? What are the key thoughts?
Start with insights & transform them to digital screens, physical deliverables, Brand Identity, UXD, Design, & Copy.
I practice iterative process with my teams. Every execution helps refine the creative expression.
HBO, Sony Ericsson, Arm & Hammer, Dollar General, Adidas, MGM, Miramax, AVIS, SONY, Sony Pictures, Church & Dwight, Nike, Hertz, Microsoft, Staples, Office Depot, COTY, Verizon FIOS, Nikon, HESS Toy Truck, New Jersey Lottery, Rite Aid, Rolaids, Maybelline
IHOP, Applebee's, Cuervo, Dewars, Russian Standard Vodka, Heinz, Bagel Bites, Ore-Ida, Weight Watchers Smart Ones, Classico, Vitamin Water, Bevmo!
Lunesta, Latuda, Sunovion, Orencia, BMS, Boehringer Ingelheim, Plavix, Humira, Brovana, Alvesco, Xopenex, Trajenta, Yervoy, Sprycel, First Response, Trojan, ACT, ETS, GRE, TOEFL, PRAXIS, TOEIC, the NRDC, Chase, Mastercard, US Army