I am a passionate leader, practitioner, and I blaze trails. I do this by continually creating compelling user centered experiences— applying my expertise & intersecting creativity with data driven content. I have a heritage in visual & interaction design, personalization, CRM, mobility, storytelling & branding. I've honed my skills at top shops including MRM//McCann, Deep Focus, Tribal DDB, iris & HBO.
I work with my teams to ideate solutions. What is the organizing or Core idea? What are the key thoughts?
Start with insights & transform them to digital screens, physical deliverables, Brand Identity, UXD, Design, & Copy.
I practice iterative process with my teams. Every execution helps refine the creative expression.